Looz
Project: Product design
Material: Acrylic, Beech Wood
Year: 2019
Place: Guadalajara, Jalisco.
Do you know where your food comes from? Rather, Do you know where your products come from? I sort of know, but not 100%, I don’t know all the implications of the things that I buy, how much it contaminates, where were the materials sourced, what production processes does it go through, and so on… Is it ethical to be selling stuff not knowing all of that? Not for me. Looz is part of Cool Human’s first collection, which wants to be totally transparent with the final user, especially with the carbon footprint which is displayed on top of the product. Looz was designed also with a longevity approach, if any of its parts fail you can change them right away due to the magnetic connectors each module has inside.
Looz has a simple design by using geometric figures with a golden ratio proportion between them, despite its simple design it has a fun way to turn it on by puting the acrylic screen over the lamp and turning it off by putting it down on the wooden tray.