Ara

If you want to go to the gym, movies, a friend's house, you have multiple options to get there: walking, driving, biking, bus, and so on. For blind people their first and only mobility tool is the white cane, there aren’t any other options for them. Strap is a startup that is fixing that by designing and developing a smart device that helps blind and visually impaired people move more independently and also fixing some of the issues the white cane doesn’t solve such as objects at head height, walking on a straight line and more.

My role in this project was researching and designing a product that could solve most of our user’s pain points, which are obstacles at their head height, low obstacles like small poles, drifting away from their path, having both of their hands free, etc. Taking all of the previous points into consideration we decided to design the whole product and experience, from the actual device to the packaging and haptic patterns which are used to alert the user of the obstacles ahead of them.